A campaign for Grubhub USA
to thank restaurants post-pandemic

Art direction & Design

Grubhub wanted to thank restaurants for their hard work during the pandemic, while also differentiating themselves from their competitors.

We created the platform ‘We Serve Restaurants’ to write a love letter to the real people that keep Grubhub going: the restaurants.
Because after all, without grub we’d just be…hub?
The campaign launched with a 60s TVC and multiple social assets, plus OOH and an ongoing commitment by Grubhub to the Restaurant Strong Fund.

Directed by
Henry-Alex Rubin.
Co-created with Sarah Hardcastle, Amanda Burger & Colleen Horne.