Klarna

This Book Could Be Better, but it still won 72andSunny the Klarna account.
When you’re a Swedish tech company with a made-up word as a motto. That sends out statements in fluff-lined envelopes. And has ambitions to be the first payment system on Mars. You’re worth writing a 142 page book about.


That’s Klarna, but how do we gather all these fun and quirky actions up into a strategy that can define them as they grow? The answer was a small guidebook that defines the daring, hardworking and brave things that go into making your company ‘Smoooth’ with an extra ‘o’.


As in “Anders totally shit in the blue cupboard in that meeting”. It’s a Swedish saying that basically means ‘making a fool of yourself’.


And when they’d finished that we handed them a companion book containing Chapter 11. It was full of ideas for how we could ‘bring the extra o’ to their work and thier own versions of motivational posters.


They even printed 250 copies to give to all their staff.