Leffe
Leffe will “Bring more to the table”
In this pan-european campaign.
Art Direction
Agency: Wieden + Kennedy London
A new pan-european brand platform for Leffe beer: “Bring more to the table.” a philosophy for savouring the deeper things, like a quiet beer with an old friend.
Playing with the notion of comfortable silences, ‘Silence is Golden’ revolves around the intuitive, wordless communication between friends, with subtitles instead guiding the viewer – notably convenient for a multi-market campaign.
Copy Sarah Hardcastle
Directed by Gary Freedman.
Stills by Sam Wright.
