A live, sharable photography experience
that showed off the Raynsie technical
aspects in true brand style.

Photography & Creative Direction.

For Adnight we wanted to offer a memorable personalised experience that helped people to truly understand that the bold streetwear brand Raynsie is technically solid too.

We set up a quick turnaround experience where visitors tried the Raynsie and we ‘rained’ over them while I photographed them. Photos were shared to the participants and the Raynsie social media. The stunt was very popular and left all visitors with a solid brand impression and a cool portrait for Instagram.