TK Maxx

Make a deal communication
stand out in a crowded social arena

Senior Art Direction

A small campaign with a big opportunity. TK Maxx needed a social campaign to drive customers to their "Ridiculous deals".

TK Maxx had a simple, colourful branding style that mostly relied on photography. But we needed something more stand out to catch audience eyes in a crowded social market.

We created three animated social films. The fresh illustration style evolved the branding in a youthful, modern way.

Illustrator: Genie Espinosa