TK Maxx
Make a deal communication
stand out in a crowded social arena
Senior Art Direction
A small campaign with a big opportunity. TK Maxx needed a social campaign to drive customers to their "Ridiculous deals".
TK Maxx had a simple, colourful branding style that mostly relied on photography. But we needed something more stand out to catch audience eyes in a crowded social market.
We created three animated social films. The fresh illustration style evolved the branding in a youthful, modern way.
Illustrator: Genie Espinosa
TK Maxx had a simple, colourful branding style that mostly relied on photography. But we needed something more stand out to catch audience eyes in a crowded social market.
We created three animated social films. The fresh illustration style evolved the branding in a youthful, modern way.
Illustrator: Genie Espinosa
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