A funny campaign that shows
how eBay understands the emotional
rollercoaster of family life.

Art direction & Design.
Back to school and Christmas are emotional times in the family calendar. The fluctuating feelings that accompany them are very real to UK families.

We used cinematic tropes, including dramatic lighting and an evocative score, to heighten melodramatic emotions with relatable humour.

To supplement the campaign we also created gifs for social channels and digital OOH with all the actors in a mad 6 hour session. Over 30 gifs were created for the marketing team to use as funny and surprising reactions gifs on their social channels.